In an effort to grab more of those Millennial shopping trips, Macy’s has unveiled an entire Millennial floor in their Herald Square location. The floor, named “One Below” thanks to its location in the basement, will sell brands like Madonna’s Material Girl, Clinique, and Jessica Simpson. Technology will be a huge focal point, and an interactive Instagram wall will show what other shoppers are buying. In another section, a selfie camera allows visitors to take pictures with different backgrounds and post them direct to social media. (Fox Business, WWD)
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