What do you do if you’re an e-tail startup looking to take on Millennials’ favorite place to shop online? Why create personalized real-time videos about their shopping of course! This week, Jet.com spent a day creating videos that celebrated the contents of consumers’ carts—from haikus about shampoo to a barbershop serenade about the Twin Peaks DVD set. The videos were emailed to participating customers quickly after their purchases were made, and will also be used in a larger campaign. (Digiday)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
