What do you do if you’re an e-tail startup looking to take on Millennials’ favorite place to shop online?

What do you do if you’re an e-tail startup looking to take on Millennials’ favorite place to shop online? Why create personalized real-time videos about their shopping of course! This week, Jet.com spent a day creating videos that celebrated the contents of consumers’ carts—from haikus about shampoo to a barbershop serenade about the Twin Peaks DVD set. The videos were emailed to participating customers quickly after their purchases were made, and will also be used in a larger campaign. (Digiday)