Young consumers’ health-consciousness has spun out into a new realm, and for Millennials fit has gone glam.

Young consumers’ health-consciousness has spun out into a new realm, and for Millennials fit has gone glam. Fitness queens have taken over Instagram, where hashtags like #fitspo and #belfie connect communities of young fitness enthusiasts. Adidas has jumped on the trend with their latest campaign, Energy Running, which taps female Instagram running stars to star in films, ads, and events. (Marketing Magazine)