When it comes to video content for Millennials, success is being found in the extremes. Long-form and extreme looped short-form—15 seconds or less—are both effective, according to Tumblr’s creative strategy director. To get that content in front of them, it’s about going where they are: “Millennials are not thinking about medium or format—they’re thinking about where they want to spend time discovering things, being entertained and ultimately seeing video.” (alistdaily)
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