A lot of attention is paid to how much Chipotle, and other fast casual spots, are stealing Millennials from McDonald’s, but the golden arches biggest competition for young consumers is actually Taco Bell. The chain is working hard to attract 15-35-year-olds with social media marketing and menu items like breakfast, and both brands are adding healthier menu items. However, young consumers have their doubts that any fast food can be good for you. (Fast Company)
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