Remember the days of having a signature scent? Millennials don’t, and they don’t want one. Startup Scentbird says that only 3% of Millennials say they have a signature scent, compared to 53% of their moms. The subscription service “recognizes Millennial women’s constant need for newness and change” by sending a curated selection of perfumes to try each month so customers can “date perfumes before marrying them.” (Observer)
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