With the next generation spending so much childhood time on mobile media, apps and other mobile content are beginning to be put under the microscope.

With the next generation spending so much childhood time on mobile media, apps and other mobile content are beginning to be put under the microscope. More app developers are making efforts to ensure that content is diverse and that stereotypes like pink is for girls, blue is for boys are avoided. Popular children’s app firm Toca Boca has hired a third-party to audit apps for diversity and suggest ways of making characters and storylines more inclusive. (The Guardian)