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Want to get families to eat at your restaurant?

Jul 20 2015

Want to get families to eat at your restaurant? Talk to the kids. According to one study, the influence that kids aged 12 and younger have on where parents choose to eat accounts for $18 billion in annual restaurant spending. Some chains are making digital efforts to sway these young influencers, adding tabletop tablets, or providing gaming apps during the meal. Mealtime apps are the new crayons and paper table-covers. (Mediapost)