Today in “food chains trying to appeal to young consumers” news: TGI Fridays is trying to “woo Gen Y” with free burgers and pay-it-forward marketing. Customers who buy a burger will get a code they can use to share a free burger with a friend via social media or email. The digital campaign is designed to draw in Millennials, who Friday’s CEO notes need “something worthy of a conversation” to interest them. (MediaPost)
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