We often tell brands that young consumers are so massively influential because they are eager to share their opinions: if they like you, they’ll tell 200 of their friends, if they don’t like you, they’ll tell 2000, all with a simple click.

We often tell brands that young consumers are so massively influential because they are eager to share their opinions: if they like you, they’ll tell 200 of their friends, if they don’t like you, they’ll tell 2000, all with a simple click. Right now, they’re telling Urban Outfitters what they think of their pricing and products with the trending hashtag #UrbanOutfittersBeLike. Critics are using the tag to share images of simple everyday items like plastic bags and pencils along with fancy descriptions and ridiculous high price tags. (Digiday)