YouTube celebrities’ influence is rivaling many Hollywood stars’ sway, some are getting their own TV shows and movies, brands are snapping them up for sponsor partnerships, and now they’re making an appearance in the toy aisle as well. The new Tube Hero line stars a “roster of nearly 40 top digital influencers” turned into figurines, plushies, and accessories. The product site lists the characteristics of a Tube Hero, including “conversations with followers full of spontaneity and 'realness.'” (StreamDaily)
