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Teens today have grown up with social media as their norm, and they’re incredibly savvy about promoting themselves and optimizing their use.

Jun 18 2015

Teens today have grown up with social media as their norm, and they’re incredibly savvy about promoting themselves and optimizing their use. A recent study from creative agency Heat found that many 13-17-year-olds schedule social media posts for times of day that will “maximize engagement from their peers.” They’re also more clever about privacy: about 25% have multiple Facebook and Instagram accounts. (Campaign)