Young consumers have gotten a reputation for not caring about owning physical goods, so what do they want to own? This list of the five things Millennials actually do buy includes non-physical investments like experiences and companies (though we would say it’s a rare 18-34-year-old who can buy one of those), but also outlines tactile items like unique apparel. Pets also make the list, with recent data showing Millennials now own more pets than Boomers (35.2% versus 32.8%). (MarketWatch)
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