BuzzFeed isn’t just curating viral content, now they’re creating it as well. The site’s branded video for Purina, “Puppyhood,” earned over 2.2 million shares in a week, and 4 million views in the past two weeks. The video’s “unpolished” improv style has helped make it a success, and the spot “doesn’t feel like a typical ad, it just feels like a funny video you’d send to a particularly puppy-happy friend.” (Marketing Magazine)
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