Goldman Sachs’ recent report on Millennial moms “doesn’t quite capture the nuances of co-parenting,” but it did pick up on some of the changes that new moms and dads today are ushering in. While parents in the past wanted their kids to fit in, the new normal is “non-normal.” As one mom says. “They’re wanting their kids to be individuals … when they’re shopping for clothes, they want them to stand out.” This desire for uniqueness is influencing everything from the names they’re giving kids to the brands they’re choosing to buy. (Fortune)
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