As young consumers continue to flex their financial force, more food brands are spinning off Millennial-ized versions of their traditional offerings to cater to new preferences.

As young consumers continue to flex their financial force, more food brands are spinning off Millennial-ized versions of their traditional offerings to cater to new preferences. They have good reason to: the average Millennial is spending more money dining out than non-Millennials, and 87% say they will “splurge on a nice meal, even when money is tight.” They are looking for restaurants that provide “convenient…yet healthy” foods, and 80% want to know more about how their food is grown. (Eater)