Where in the world do Millennials want to travel? Not necessarily where Xers and Boomers do! Research of consumers with a household income greater than $75,000 shows that generations have different travel preferences: 38% of the Millennials surveyed wanted to travel outside the U.S., compared to 18% of Xers and 27% of Boomers. Millennials were also far more likely to want to travel to Hawaii. Ypulse’s recent survey on travel preferences found that 13-32-year-olds are most interested in exploring other countries on their next trip. (Adweek)
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