We’ve told you that the era of Millennial parenting is about to begin, with the 14% of 18-32-years-olds who are currently parents bringing their own set of expectations, values, and needs to the role.

We’ve told you that the era of Millennial parenting is about to begin, with the 14% of 18-32-years-olds who are currently parents bringing their own set of expectations, values, and needs to the role. A reported 90% of new mothers last year were Millennials, and their expectations and preferences are beginning to influence a whole new set of brands and industries. Food that emphasizes transparency and value, less toxic home and personal products, and toys that stimulate child development are predicted to win with the new generation of moms and dads. (CBS News, Mashable)