The glow of smartphone screens has become ubiquitous at concerts, and a new poll from Ticketfly found device use is truly a big part of young consumers’ behavior at live events.

The glow of smartphone screens has become ubiquitous at concerts, and a new poll from Ticketfly found device use is truly a big part of young consumers’ behavior at live events. 31% of 18-34-year-olds say they spend at least half of their time at events using their phones, compared to 18% of respondents overall. But all that screen time could be an opportunity for brands: 60% of Millennials say they would be interested in receiving push notifications about deals on food, merchandise, and more while at the event. (Forbes)