Whistle Sports is an online video network that wants to co-create their future with young viewers.

Whistle Sports is an online video network that wants to co-create their future with young viewers. The channel is “building the sports community with Millennials,” rather than a “network for Millennials,” asking their audience to weigh in on content and making them a part of the action. In Brody Smith’s World Tour viewers set the ultimate Frisbee champion’s itinerary while he travels the world performing trick shots, and athletes prank their biggest fans in MVP (Most Valuable Prank). The network engages with 78 million fans across all social media, growing by a reported 2 million each week. (Adweek)