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Millennial-focused media giant Vice will soon be on TV 24/7.

Millennial-focused media giant Vice will soon be on TV 24/7. The brand is expected to take over A+E’s H2 channel, which will be rebranded “Vice” and offer entertainment/lifestyle content with fewer commercials. Shows could include a music series featuring Arcade Fire, and TV-versions of some of Vice’s already popular YouTube content. Rumors of series starring Kanye West are also buzzing. A+E’s CEO has commented on the partnership, “[Vice is] talking to a generation we’re struggling to connect to as an industry.” (Quartz, CinemaBlend) 

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