In the last few years retailers online and off have had to adjust to the fact that Millennial men are growing to be particular fashion consumers. To appeal to this demographic, some are beginning to cater to them not just in stores, but on social media as well. Women aren’t the only ones sharing fashion photos, and increasingly popular accounts like @NordstromMen and @asos_menswear are dedicated to young male consumers, who are often ignored by other retailers. Brands neglecting to include menswear in their Instagram feed could be missing out. (Digiday)
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