Ever wonder why music taste varies by generation? According to a study by Spotify and Echo Nest data, taste in music is solidified around 33-years-old, after which it becomes more rare to seek out new music. This “taste freeze,” when music preferences are locked in, happens when listeners stop listening to what’s considered popular music, and instead return to “the music that was popular when they were coming of age.” The study illustrates that listeners’ interest in new music continues until around 25, then slows to “maturity” in the mid-30s. (Uproxx)
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