Although there was high anticipation around the Apple Watch and brands certainly prepared, it has been unclear how popular the device will be among young consumers. Some predicted it could “suffer from a generation gap,” but a new survey from Horizon Media reported that Millennials expressed the most interested in purchasing the Watch, with 30% saying they would be interested in owning one, compared to 21% of Gen Xers and 14% of Boomers. Growing up with technology has made them more open to new devices, and they are more likely to “identify with Apple.” (MediaPost, PR Newswire)
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