Millennials and post-Millennials have Hollywood a little worried. Theaters now compete with Facebook, Instagram, and YouTube for attention, and movie attendance among the 18-39-year-old audience has declined over the past five years. Experts at CinemaCon, an industry conference, say that future success lies in a push to improve the theatrical experience with better sound, nicer amenities, 3D, and Imax. They also emphasize that big “event” movies will need to be released more frequently to “push people to leave the comforts of the couch.” (Variety)
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