With so many different devices available, it’s hard to keep up with who is using what tech, and what they’re doing on it. Millward Brown Digital’s recent survey confirmed that even when different generations own the same devices, they aren’t using them the same way. Millennials are pioneering the mobile shopping trend, but Gen Xers’ spending on tablets actually outpaces Millennials' in some categories, likely because Xers are the most likely to own a tablet. Boomers are the most likely to buy products on their laptops, and least likely to own smartphones or tablets. (Adweek)
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