Sean “Diddy” Combs has a new liquor to sell to Millennials using ad A.D.D. The artist/mogul teamed up with Diageo to buy DeLeon Tequila, and they’re trying to capture their core target, drinkers 21-44-years-old, with a campaign of sharable, bite-sized 15-second ads. The spots simply focus on “this bad-ass bottle with a phenomenal liquid” against a black background, but are meant to give fast-paced young consumers a “multi-sensory” experience packed into a short amount of time. (AdAge)
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