Amazon is winning the battle for Millennials, coming in first in the latest rankings for Customer Service Champions, which reveals generational disparities in retailer preferences.

Amazon is winning the battle for Millennials, coming in first in the latest rankings for Customer Service Champions, which reveals generational disparities in retailer preferences. Amazon has “a recipe for loyalty” among younger consumers that “few retailers have been able to successfully copy,” and almost two out of five Amazon Prime members are under the age of 35. Victoria’s Secret, Best Buy, Nordstrom, and Macy’s filled out the top five customer service champions for 18-32-year-olds, all brands that have focused on providing strong digital and mobile experiences in addition to their brick-and-mortar offerings. (Forbes)