Young consumers’ customer service expectations are increasing, but some brands aren’t giving them what they want. According to research from Aspect Software, 56% of 18-34-year-olds moved their business from at least one company in the past year due to poor customer service. The study recommends that brands “help consumers help themselves” with text and digital channels, as 69% of Millennials say that they feel good about themselves and a company they are interacting with when they can solve problems without actually talking to customer service. (Market Wired)
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