Parental advice and support website BabyCenter is evolving to keep up with today’s new moms, 83% of whom are Millennials. Unlike 17 years ago when the site was founded, these digitally savvy mamas have dozens of online options, from blogs to Instagram, to tap into for advice and support. To compete, BabyCenter is focusing on mobile-friendly design (80% of their traffic is through smartphones), tackling more of-the-moment issues on their blog, and including more images of dads to acknowledge their parenting contributions. (Digiday)
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