For their second annual Whatever, USA, event, Bud Light is selecting the 1,000 beer drinkers who will attend the weekend-long party in the same way many Millennials are choosing their dates: on Tinder.

For their second annual Whatever, USA, event, Bud Light is selecting the 1,000 beer drinkers who will attend the weekend-long party in the same way many Millennials are choosing their dates: on Tinder. If users match with Bud Light on the app, they have a chance to win a trip to Whatever, USA, the small town where the blow-out festivities take place. The two companies worked together to create Tinder-specific video ads designed to not disrupt users’ experiences, and they feel there are “synergies between” the app’s users and the audience Bud Light wants at Whatever, USA. (Adweek)