Millennial guys—including those known as “HENRYs,” explained below—have helped drive the 4.1% growth in men’s retail sales to $101.8 billion over the past two years. The stereotype that men aren’t as concerned with fashion and grooming as women is fading, especially among men in their 20s and 30s. Not only are clothing companies rushing to meet these shoppers with the latest styles, but they’re also tailoring shopping experiences for men to be simple, streamlined, and more enjoyable. L.A. store Tankfarm & Co., calling themselves the “Anthropologie for men,” sells pocket knives, beard oil, and pomade alongside clothes, and hosts whiskey and microbrew tastings for customers. (Los Angeles Times)
