Emojis have become Millennials and teens’ second language, and brands are putting in their best efforts to join emoji maniaby designing their own emoticons for chat platforms. Messaging apps are reportedly the fastest growing app category, and brands are finding ways to infiltrate these increasingly popular spaces in non-intrusive ways. Branded emojis are one way to market within chats without interrupting consumers by instead “adding content into an existing frequent behavior.” Mentos, Ikea, and Coca-Cola have all released branded emojis, and the TV show Broad City has its own emoji app full of the show’s jokes. ([a]listdaily)
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