Visa is using their time at SXSW not just to market to Millennial attendees, but to tap into the creativity of the startup world to crowdsource fresh ideas on targeting the next generation of consumers. The brand is kicking off their “Everywhere Initiative” competition at the festival, asking startups to submit marketing solutions that will engage Millennials through inspiration, demonstrate how being loyal pays off, and promote their online payment platform, Visa Checkout. Winning teams will win $50,000 and work with Visa to make their ideas come to life. (Adage, Visa)
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