We said it last year and it could happen soon: Japanese messaging platform Line might be the next big thing in the U.S. The “Millennial-focused” app is growing rapidly with 1.7 million global new users a day, and currently has 25 million American users. Line’s 46,000 emojis and stickers set it apart and make the platform more appealing to brands, celebrities, and artists, who use those visuals to profit from their social followings. Line now also features voice and video messages, games, and money transactions, showing that it is not just a messaging app but a “life platform.” (Adweek)
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