Young viewers maybe be drawn to digital video because they find online stars and content more “enjoyable and relevant to their lives” than traditional TV and Hollywood A-listers.

Young viewers maybe be drawn to digital video because they find online stars and content more “enjoyable and relevant to their lives” than traditional TV and Hollywood A-listers. A new study by Defy Media—who it should be noted produces content for YouTube—found that 62% of 13-24-year-olds say digital content makes them “feel good,” compared to 40% who said the same of TV; and 67% say they can relate to digital content, versus only 41% who relate to TV. YouTubers also hold a high power of purchase: 63% said they’d try a product recommended by a YouTube celebrity. (Variety)