Yelp, king of peer reviews and decider of restaurant reputations, is many young consumers’ go-to for deciding where to eat—and now they could become a go-to for actually ordering that food as well. This Monday, Yelp announced the acquisition of food ordering startup Eat24 for $134 million, moving the site into the online food delivery space and making it a direct competitor to Seamless and GrubHub. Ypulse’s Q3 2014 Quarterly report trend Ain’t Nobody Got Time For That explored Millennials’ increasingly shortened patience and their desire for more convenience and instant gratification. Their expectations are only heightened when they are hangry (hungry + angry), and online and mobile food ordering, while “still in its infancy” will continue to grow to meet their demands. (Forbes)
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