When two moms found it impossible to find their young daughters clothes featuring “girly” colors paired with stereotypical “boyish” interests like cars, robots, and dinosaurs, they took matters into their own hands.

When two moms found it impossible to find their young daughters clothes featuring “girly” colors paired with stereotypical “boyish” interests like cars, robots, and dinosaurs, they took matters into their own hands. Their clothing line, Princess Awesome, is full of colorful clothes that don’t make little girls choose between “dresses and dinosaurs or ruffles and robots.” The line is clearly filling a need for parents and kids, and after earning over double its Kickstarter goal in less that 10 days, it's become one of the most successful children’s projects in the fundraising site’s history. Melsky, one of the co-founders, says supporters “want to be able to encourage their daughter’s love of dinosaurs without having to go to the boys’ section of the clothing store.” (BuzzFeed)