The average Millennial mom spends a reported average of 2.8 hours a day on a smartphone or tablet, and for parents of this generation (a growing group) mobile devices are a lifeline and assistant all in one.

The average Millennial mom spends a reported average of 2.8 hours a day on a smartphone or tablet, and for parents of this generation (a growing group) mobile devices are a lifeline and assistant all in one. A study from Johnson & Johnson’s BabyCenter found that 81% of 18-to-32-year-old moms in the U.S. use a smartphone when shopping for things like accessing coupons, comparing prices, or finding recipes. When it comes to mobile advertisements’ content, most Millennial mothers prefer deals or sales to age or lifestage targeted promos, and are most likely to pay attention to images that include babies, family, and mothers holding babies. (Adweek)