This week Snapchat used their new Discover feature to launch the app’s first original series, Literally Can’t Even.

This week Snapchat used their new Discover feature to launch the app’s first original series, Literally Can’t Even. While the idea of airing serialized content on the platform has potential, this particular show was met with mixed, mostly negative, feedback. One review calls it, “like the worst of YouTube culture met the worst of Millennial stereotypes, bankrolled by a company that really wants to be cool.” One of the criticisms of Literally Can’t Even is that the episodes are nearly 5 minutes long, which feels like an eternity on a platform where most content takes at most 10 seconds to absorb. (The Next Web)