We've been tracking young consumers' growing desire to unplug and just “be here now” for some time. Ironically, one way they’re solving the issue of being too immersed in technology is with technology. The new app QualityTime hopes to bring an end to the days of glancing up from one’s phone to discover the past 45 minutes were mindlessly spent on Instagram. The app tracks every digital move the user makes on their Android phone, measuring the time spent on each app and reporting it to users in an aesthetically pleasing way. The data allows users to become aware of their habits, set usage alerts, and also turn off access to certain apps for a set time. (Netted)
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