Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Unless you were hiding under a rock in 2014, it was pretty hard to escape the #IceBucketChallenge, the viral and global charity campaign that raised $21.7 million to fight ALS.

Feb 04 2015

Unless you were hiding under a rock in 2014, it was pretty hard to escape the #IceBucketChallenge, the viral and global charity campaign that raised $21.7 million to fight ALS. Some wondered what good videos of ice water dumping could actually do, but according to a study by Mintel, social media selfie campaigns actually do boost charitable activity among young consumers. In the UK, 16-24-year-olds donated an average of £40 from April to June 2014, while 35-54-year-olds gave the lowest average, £33. A sense of guilt or peer pressure might be contributing to their charity for some: 23% said they felt guilty if they did not donate when asked. However, 31% said they donated because giving made them feel good. (Marketing Magazine)