McDonald’s sweet “Pay with Lovin'” spot, introduced during the Super Bowl, promotes the chain’s current campaign allowing customers to pay for their burgers and fries with acts of love during preset times until Valentine’s Day. On Monday andTuesday, the brand and customers began posting #PayWithLovin tagged images and videos on social media, displaying customers’ kisses, hugs, high-fives, and dancing. While some customers are thanking McDonald’s for spreading the love, not everyone is into payin’ with lovin’ and the brand needs to convince Millennials that their products are as positive as their marketing to succeed in the long run. (Business Insider)
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