Millennials are becoming the majority of the workplace, and their desire to make a difference through work is a “big opportunity for nonprofits, B Corps, and other companies.” But if you aren’t one of the big, recognized “social impact brands” like Toms or Patagonia, attracting them can be more difficult.

Millennials are becoming the majority of the workplace, and their desire to make a difference through work is a “big opportunity for nonprofits, B Corps, and other companies.” But if you aren’t one of the big, recognized “social impact brands” like Toms or Patagonia, attracting them can be more difficult. A few suggested tactics include making a larger effort with on-campus recruiting, nurturing interns as future full-time employees, and emphasizing the non-monetary benefits of a position, like a sense of purpose and the “company’s larger social impact.” (Fast Company)