Millennials are becoming the majority of the workplace, and their desire to make a difference through work is a “big opportunity for nonprofits, B Corps, and other companies.” But if you aren’t one of the big, recognized “social impact brands” like Toms or Patagonia, attracting them can be more difficult. A few suggested tactics include making a larger effort with on-campus recruiting, nurturing interns as future full-time employees, and emphasizing the non-monetary benefits of a position, like a sense of purpose and the “company’s larger social impact.” (Fast Company)
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