Once again, Newcastle Brown Ale has found a way to get young consumers’ attention by not being able to afford a Super Bowl ad. The brand has teamed up with actress Aubrey Plaza in a call to action for getting small brands everywhere to go in on a Super Bowl spot together, saying, “Instead of blowing Newcastle's marketing budget, let's team up to blow all of our marketing budgets!” With more Millennials paying more attention to the ad spots than the actual game, this could either be a “totally exciting, sexy, brilliant solution” or a “truly audaciously stupid idea” if brands follow Newcastle’s lead and band together for big game spot. (Adweek)
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