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Ypulse’s continued tracked media trend statistics indicate that only 32% of Millennials 13-32-years-old are watching cable TV daily, and almost the same percentage of this group are watching TV from their laptops.

Jan 07 2015

Ypulse’s continued tracked media trend statistics indicate that only 32% of Millennials 13-32-years-old are watching cable TV daily, and almost the same percentage of this group are watching TV from their laptops. Dish is now the first cable network to create a product that targets these increasingly cable-free young consumers. Their Sling Television allows customers to stream a limited number of cable channels, like ESPN and TBS, from the internet for just $20 a month. Sling’s CEO explains, “Millennials go out and get their first home, they get broadband and they already have a wireless phone, but they don’t get pay TV nearly to the same level as the generation before…we want to go after that market.” (Huffington Post)