Ypulse’s continued tracked media trend statistics indicate that only 32% of Millennials 13-32-years-old are watching cable TV daily, and almost the same percentage of this group are watching TV from their laptops.

Ypulse’s continued tracked media trend statistics indicate that only 32% of Millennials 13-32-years-old are watching cable TV daily, and almost the same percentage of this group are watching TV from their laptops. Dish is now the first cable network to create a product that targets these increasingly cable-free young consumers. Their Sling Television allows customers to stream a limited number of cable channels, like ESPN and TBS, from the internet for just $20 a month. Sling’s CEO explains, “Millennials go out and get their first home, they get broadband and they already have a wireless phone, but they don’t get pay TV nearly to the same level as the generation before…we want to go after that market.” (Huffington Post)