When it comes to marketing to Millennial men, it seems that everyone wants to capture them, but many can’t seem to get it right. But the idea that this group is not open to marketing messages might not be true. According to Neilsen, “data shows that Millennial males are not only receptive to marketing, but that they proactively try to learn more about the companies they hear about or do business with—and their interest is growing.” Their infographic on Millennial men says that they respond to advertising featuring regular guys in extreme situations and slapstick, edgy humor. (Neilsen)
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