TruTV is taking a step to join the brands co-creating their futures with Millennials.

TruTV is taking a step to join the brands co-creating their futures with Millennials. The cable network is running a campaign to crowdsource new show ideas from Tumblr users. The TruTV Tumblr Big Deal Contest asks participants to submit a short video outlining unscripted series ideas, and two winners will receive development deals. TruTV’s head of programming said they are seeking shows with, “likable and authentic people and unique points of view; shows that take us to new and unexpected places.” (StreamDaily)