With Instagram quickly amassing users, it makes sense that other brands would attempt to integrate the image-sharing mentality into their own messaging.

With Instagram quickly amassing users, it makes sense that other brands would attempt to integrate the image-sharing mentality into their own messaging. Nikon’s new campaign “I AM Generation Image” is all about the “Instagram generation,” and celebrating visual communication and storytelling. The videos and hashtag created for the campaign emphasize Nikon’s ability to make its users’ photos stand out—participants who use the #IAMGenerationImage tag could have their “visual stories” featured in the future. (PSFK)