In the U.K., young consumers are being out-partied by their parents. The number of young people going to rehab for alcohol addiction is down 25% from five years ago. Meanwhile, the use of “cannabis, amphetamine, cocaine and LSD in 50-64 year olds has increased tenfold since 1993.” Lack of disposable income and a greater concern for overall health compared to older consumers could be behind the shifts. However the author of this piece suggests the younger generation has replaced substance addiction with an addiction to “physical challenges.” (Telegraph)
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